“More importantly, they allow the company that offers the app an opt-in, tracked real-time account of the buying habits of real consumers,” he said. “Bar code scanning apps are very popular right now, as they allow consumers to use the smartphones they carry to gain insights into the products they buy,” said Wilson Kerr, Boston-based mobile marketing consultant. Weight Watchers will be able to gain a better understanding of what foods its members are buying via the app. The new app scans the bar codes on food items at a grocery store and provides nutritional information as well as their points value on the Weight Watchers PointsPlus index. ![]() ![]() Weight Watchers has introduced a bar code scanner mobile application to help grocery shoppers make more informed shopping choices and reach their weight loss goals.
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